Bridgevine is a technology and marketing company that simplifies the buying and selling of digital services. The company exhibits at CS Week annually, with the goal of obtaining key utility leads. I worked with the design team to manage the creation of the landing page for this event. I also wrote the utility-focused content for this page, which featured Bridgevine’s value to utilities, our booth location, and raffle opportunities. eBlasts and digital ads drove prospects to this page. The pre-show call to action directed visitors to complete a contact form to schedule a meeting or demo; however, once the conference commenced, I updated the call to action to encourage visitors to call or text the sales team while on the show floor or in the vicinity of the event. Apart from the landing page creation, I facilitated the management of Bridgevine's presence at this trade show on all fronts, from logistics to collateral and tchotchkes.